E-mail marketing is a growing practice as companies realize that it is not only less expensive than traditional direct marketing but it is also highly measurable. The growth of the e-mail marketing industry has brought with it a proliferation of e-mail service providers. Most companies benefit greatly from being able to easily send out targeted [...]

Filed under: Uncategorized by Martyn Whittaker
3 Comments »

I define SEM (Search Engine Marketing) as the process of using the Internet to market something. The something can be a product, service, charity solicitation, organization or political candidate, in fact virtually anything. SEM encompasses SEO (Search Engine Optimization), e-mail marketing and Internet advertising. SEO (Search Engine Optimization) is the process of modifying the content [...]

Filed under: Uncategorized by Martyn Whittaker
No Comments »