Yesterday I introduced a new FormatClick.com tool, letter swapper that takes a keyword and cascades a transposition of each letter (except for the first letter in each word). It then finds all the combinations of the various misspelled words that have been created. For example, entering the phrase ‘search engine’ into the tool would yield: [...]

Filed under: adwords, Analytics, Internet advertising, Pay-per-click (PPC) by Martyn Whittaker
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If you are anything like me, you often transpose letters when doing Web searches. For example, instead of typing ‘domain name’ I type “domian nmae’ or some alternative. I think to some extent it is hardwired in my brain because I often make the same mistake over and over. This set me thinking about useful [...]

Filed under: adwords, Pay-per-click (PPC) by Martyn Whittaker
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