Yesterday I introduced a new FormatClick.com tool, letter swapper that takes a keyword and cascades a transposition of each letter (except for the first letter in each word). It then finds all the combinations of the various misspelled words that have been created.
For example, entering the phrase ’search engine’ into the tool would yield:
search engine
search [...]
Filed under: Analytics, Internet advertising, Pay-per-click (PPC), adwords by Martyn Whittaker
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Google recently posted a basic guide to SEO. I just had chance to read it and can highly recommend it.
It is crisply written, doesn’t include a lot of unnecessary ‘filler’ and as a result is a fast read. It includes the basic information that every site owner should know about.
Filed under: Analytics, SEO, Social media by Martyn Whittaker
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Earlier this week, Social Target (http://www.socialtarget.com/), an independent social media research and consulting firm, announced the publication of the second edition of the Guide to Social Media Analysis.
According to Social Target’s press release, the report includes information on social media monitoring and analysis tools from the following companies:
Andiamo Systems, Attensity, Attentio, Beyond Analysis, Biz360, Brandintel, [...]
Filed under: Analytics, SEO, Social media by Martyn Whittaker
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The Live Search Webmaster Center Blog reported yesterday that the backlinks feature has been made actionable again. The linkdomain attribute feature had been taken away in 2007 and then later a subset of back link information was included in the Live Search webmaster tools.
The new feature appears to return accurate results and gives the option [...]
Filed under: Analytics, SEO, Social media by Martyn Whittaker
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HitTail have anounced that, as of August 5th, they will no longer offer their free Basic service to new users. Existing users wil still be able to use the service. So I would strongly recommend that anyone who hasn’t tried the service takes a look at it prior to August 5, 2008.
HitTail works by creating [...]
Filed under: Analytics, Public relations, SEO by Martyn Whittaker
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During the last few years I have created many Web sites and one of the critical things I have come to realize is that sites render differently in different browsers – sometimes disastrously differently. Of the browsers that your users are mostly likely to be using, IE6 was a horror for misinterpreting CSS styled sites [...]
Filed under: Analytics, SEO by Martyn Whittaker
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Ann Smarty wrote a very comprehensive post about useful SEO tools. I am working my way through the list to see what is useful and what is not so useful. There is always a danger that with so much great information it becomes difficult to see the wood for the trees, and ‘analysis paralysis’ sets [...]
Filed under: Analytics, SEO by Martyn Whittaker
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Some great news from Google. The Google Adwords keyword tool now provides numerical information showing the estimated number of searches for a particular key word. You can read more about it here.
Before the change the only way of getting this information was to take a guess by looking at a bar within the keyword tool [...]
Filed under: Analytics, SEO by Martyn Whittaker
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I’m currently reading Web Analytics An Hour a Day by Avinash Kaushik. It is easy to read and it packed with great insights about analytics – including analystics for social media and SEM.
One thing that struck me the other day was Avinash’s comments about internal search. Even though I often use the internal search box [...]
Filed under: Analytics, SEO by Martyn Whittaker
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