Yesterday I introduced a new FormatClick.com tool, letter swapper that takes a keyword and cascades a transposition of each letter (except for the first letter in each word). It then finds all the combinations of the various misspelled words that have been created. For example, entering the phrase ‘search engine’ into the tool would yield: [...]
Google has announced new ad management capabilities. In a nutshell, ad publishers create an ad unit and give it a name. In the past you were stuck with the shape and size of ad unit that you initially selected. With the new technology you can change the shape and size from within your Adsense account, [...]
If you are anything like me you will have acquired a number of domains over the years that you are not really using to their maximum potential. In my case I usually come up with a bright idea, register the domain and then never really achieve what I had imagined. One of the options with [...]
Microsoft adCenter Labs have an interesting tool to evaluate whether there is commercial intent implicit in certain keyword phrases. The idea behind the tool is that certain phrases imply that the person using them has an intention to make a purchase. For example, the phrase ‘Nikon prices’ is evaluated as having a 77% chance of [...]
