Yesterday I introduced a new FormatClick.com tool, letter swapper that takes a keyword and cascades a transposition of each letter (except for the first letter in each word). It then finds all the combinations of the various misspelled words that have been created. For example, entering the phrase ‘search engine’ into the tool would yield: [...]
Filed under: adwords, Analytics, Internet advertising, Pay-per-click (PPC) by Martyn Whittaker
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If you are anything like me, you often transpose letters when doing Web searches. For example, instead of typing ‘domain name’ I type “domian nmae’ or some alternative. I think to some extent it is hardwired in my brain because I often make the same mistake over and over. This set me thinking about useful [...]
Filed under: adwords, Pay-per-click (PPC) by Martyn Whittaker
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Google has announced new ad management capabilities. In a nutshell, ad publishers create an ad unit and give it a name. In the past you were stuck with the shape and size of ad unit that you initially selected. With the new technology you can change the shape and size from within your Adsense account, [...]
Filed under: adsense, Internet advertising, Pay-per-click (PPC), SEO by Martyn Whittaker
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If you are anything like me you will have acquired a number of domains over the years that you are not really using to their maximum potential. In my case I usually come up with a bright idea, register the domain and then never really achieve what I had imagined. One of the options with [...]
Filed under: Internet advertising, Pay-per-click (PPC), SEO by Martyn Whittaker
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There are 3 options as to how you can format your keyword phrases within the PPC control panel: Exact match: Exact match words are placed between square brackets (e.g. [Web site hosting updates]). The advert only appears if someone does a search for the exact phrase, without any additional terms. So, in this case, if [...]
Filed under: Pay-per-click (PPC), SEO, Social media by Martyn Whittaker
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