During the last few years I have created many Web sites and one of the critical things I have come to realize is that sites render differently in different browsers - sometimes disastrously differently. Of the browsers that your users are mostly likely to be using, IE6 was a horror for misinterpreting CSS styled sites [...]
Filed under: Analytics, SEO by Martyn Whittaker
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In my last post I mentioned Ann Smarty’s comprehensive article about SEO tools. One of the tools I looked at is a search engine SPAM detector. The tool looks for keyword stuffing, doorway farms and hidden text, but is not able to find Javascript or CSS positioning/layering based techniques.
I didn’t really think I [...]
Filed under: SEO by Martyn Whittaker
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Ann Smarty wrote a very comprehensive post about useful SEO tools. I am working my way through the list to see what is useful and what is not so useful. There is always a danger that with so much great information it becomes difficult to see the wood for the trees, and ‘analysis paralysis’ sets [...]
Filed under: Analytics, SEO by Martyn Whittaker
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Some great news from Google. The Google Adwords keyword tool now provides numerical information showing the estimated number of searches for a particular key word. You can read more about it here.
Before the change the only way of getting this information was to take a guess by looking at a bar within the keyword tool [...]
Filed under: Analytics, SEO by Martyn Whittaker
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Joost de Valk wrote a super article on search engine optimization for Wordpress. It is packed with some really great advice. I particularly like his suggestions regarding permalinks and several great plugins such as:
Redirection plugin which allows you to change your permalink structure and ensures that search engines can still find pages that have [...]
Filed under: SEO, Social media, Uncategorized by Martyn Whittaker
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Ever since I started using multiple browsers in my daily work life, I have been a big user of FURL. FURL is a social bookmarking tool which enables me to bookmark Web pages and access my bookmarks in whicever browser I happen to be in. I know I could have found some way of synchronizing [...]
Filed under: SEO, Social media by Martyn Whittaker
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As Wikia.com grows in popularity, a sufficient number of people will influence the search results for the benefit of everyone.
Filed under: SEO by Martyn Whittaker
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Wouldn’t it be great to get an inside look at the workings of a search engine?
You could find out why some things rank higher than others as well as getting an understanding of how and why pages are fetched from the Web, indexed and made available for search. You could also gain an appreciation of [...]
Filed under: SEO by Martyn Whittaker
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Public relations is concerned with managing the relationship between a company and its public. The public includes customers, but can also include anyone else who has an interest in your business, for example: partners, employees, families of employees, potential employees, government, competitors, and people living in the vicinity of your business.
The public relations function includes [...]
Filed under: Public relations, SEO by Martyn Whittaker
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Microsoft adCenter Labs have an interesting tool to evaluate whether there is commercial intent implicit in certain keyword phrases. The idea behind the tool is that certain phrases imply that the person using them has an intention to make a purchase. For example, the phrase ‘Nikon prices’ is evaluated as having a 77% chance of [...]
Filed under: Internet advertising, SEO by Martyn Whittaker
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