Ann Smarty wrote a very comprehensive post about useful SEO tools. I am working my way through the list to see what is useful and what is not so useful. There is always a danger that with so much great information it becomes difficult to see the wood for the trees, and ‘analysis paralysis’ sets [...]
Some great news from Google. The Google Adwords keyword tool now provides numerical information showing the estimated number of searches for a particular key word. You can read more about it here. Before the change the only way of getting this information was to take a guess by looking at a bar within the keyword [...]
Joost de Valk wrote a super article on search engine optimization for WordPress. It is packed with some really great advice. I particularly like his suggestions regarding permalinks and several great plugins such as: Redirection plugin which allows you to change your permalink structure and ensures that search engines can still find pages that have [...]
Ever since I started using multiple browsers in my daily work life, I have been a big user of FURL. FURL is a social bookmarking tool which enables me to bookmark Web pages and access my bookmarks in whicever browser I happen to be in. I know I could have found some way of synchronizing [...]
As Wikia.com grows in popularity, a sufficient number of people will influence the search results for the benefit of everyone.
Wouldn’t it be great to get an inside look at the workings of a search engine? You could find out why some things rank higher than others as well as getting an understanding of how and why pages are fetched from the Web, indexed and made available for search. You could also gain an appreciation [...]
Public relations is concerned with managing the relationship between a company and its public. The public includes customers, but can also include anyone else who has an interest in your business, for example: partners, employees, families of employees, potential employees, government, competitors, and people living in the vicinity of your business. The public relations function [...]
Microsoft adCenter Labs have an interesting tool to evaluate whether there is commercial intent implicit in certain keyword phrases. The idea behind the tool is that certain phrases imply that the person using them has an intention to make a purchase. For example, the phrase ‘Nikon prices’ is evaluated as having a 77% chance of [...]
I’m currently reading Web Analytics An Hour a Day by Avinash Kaushik. It is easy to read and it packed with great insights about analytics – including analystics for social media and SEM. One thing that struck me the other day was Avinash’s comments about internal search. Even though I often use the internal search [...]
