As Wikia.com grows in popularity, a sufficient number of people will influence the search results for the benefit of everyone.

Filed under: SEO by Martyn Whittaker
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Wouldn’t it be great to get an inside look at the workings of a search engine?
You could find out why some things rank higher than others as well as getting an understanding of how and why pages are fetched from the Web, indexed and made available for search. You could also gain an appreciation of [...]

Filed under: SEO by Martyn Whittaker
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Public relations is concerned with managing the relationship between a company and its public. The public includes customers, but can also include anyone else who has an interest in your business, for example: partners, employees, families of employees, potential employees, government, competitors, and people living in the vicinity of your business.
The public relations function includes [...]

Filed under: Public relations, SEO by Martyn Whittaker
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Microsoft adCenter Labs have an interesting tool to evaluate whether there is commercial intent implicit in certain keyword phrases. The idea behind the tool is that certain phrases imply that the person using them has an intention to make a purchase. For example, the phrase ‘Nikon prices’ is evaluated as having a 77% chance of [...]

Filed under: Internet advertising, SEO by Martyn Whittaker
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I’m currently reading Web Analytics An Hour a Day by Avinash Kaushik. It is easy to read and it packed with great insights about analytics - including analystics for social media and SEM.
One thing that struck me the other day was Avinash’s comments about internal search. Even though I often use the internal search box [...]

Filed under: Analytics, SEO by Martyn Whittaker
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