New SEO article from Google

Google reported that they have recently updated an article entitled: “What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?”
The article is particularly strong in describing some of the things to beware of when talking to an SEO.

SEO for Wordpress

Joost de Valk wrote a super article on search engine optimization for Wordpress. It is packed with some really great advice. I particularly like his suggestions regarding permalinks and several great plugins such as:

Redirection plugin which allows you to change your permalink structure and ensures that search engines can still find pages that have [...]

Email marketing - your options

E-mail marketing is a growing practice as companies realize that it is not only less expensive than traditional direct marketing but it is also highly measurable. The growth of the e-mail marketing industry has brought with it a proliferation of e-mail service providers.
Most companies benefit greatly from being able to easily send out targeted and [...]

Definition of Search Engine Marketing (SEM)

I define SEM (Search Engine Marketing) as the process of using the Internet to market something. The something can be a product, service, charity solicitation, organization or political candidate, in fact virtually anything. SEM encompasses SEO (Search Engine Optimization), e-mail marketing and Internet advertising.

SEO (Search Engine Optimization) is the process of modifying the content of [...]