Google has announced new ad management capabilities. In a nutshell, ad publishers create an ad unit and give it a name. In the past you were stuck with the shape and size of ad unit that you initially selected. With the new technology you can change the shape and size from within your Adsense account, thus saving yourself a lot of time if you wanted to try a new shape or size.

The big advantage of the new approach is the ability to try different combinations of advertisement to test which one garner the most clicks.

Filed under: adsense, Internet advertising, Pay-per-click (PPC), SEO by Martyn Whittaker