HitTail have anounced that, as of August 5th, they will no longer offer their free Basic service to new users. Existing users wil still be able to use the service. So I would strongly recommend that anyone who hasn’t tried the service takes a look at it prior to August 5, 2008.

HitTail works by creating a small snippet of Javascript that its users add to their sites (on every page). Using this Javavscript snippet HitTail is able to track the searches that eple made to find a particular site. The searches can be viewed in real time bu logging into your HitTail account.

The core of the HitTail idea is to provide information on the ‘long tail’ of searches that people make to find a site. A significant percentage of visitors find a site based on a few keywords BUT the vast majority of visitors find the site by using keywords that are in the ‘long tail.’ HitTails’ crown jewels is a suggestion list.

The suggestion list is created using patent pending technology and creates a list of terms that HitTail believes would be worthwhile for you to create conetent about. They particularly recommend creating content using a blog or CMS because of the ease of use.

According to HitTail, creating new content based on the suggestions creates a snowball effect and further suggestions. The end result should be significant new traffic.

Visit HitTail to view some informative demo videos about the HitTail service.

Filed under: Analytics, Public relations, SEO by Martyn Whittaker